As creative lead on Officeworks from 2019 till 2021, we continued to take the brand forward as a customer focussed business, rather than a big box stationary supplier. Even through the pandemic we kept bringing people to the fore, culminating in a big brand relaunch towards the end of 2021.
As an art-based CD, I also worked closely with both Officeworks and their design agency Principals to develop the new brand identity.