Forget marketers and car salespeople, mechanical technicians are right down the list when it comes to trust. We set out to change that, with the first platform for Midas in a decade - You can rely on us. Brought to you by a colourful character that will always be honest, and well, always frank.
Designed to stand out in a world of sameness, the use of a distinctive spokesperson, and strong brand colours brought Midas back to life.
TVC, OLV, Social and outdoor.