Dare Iced Coffee is - unlike a lot of other iced coffees - made with real arabica and robusta coffee beans. Meaning, it'll sharper you up like a coffee would, enabling you to think your way out of whatever situation you find yourself in.
The campaign ran across TV, Outdoor, and 7/11 Activation.
First campaign iterations of a brand platform that is still in market more than a decade later in 2022