Australians now spend more on cosmetic procedures per capita than Americans. An incredible statistic that goes to the heart of our issues with beauty, youthfulness and vanity. L’Oréal Revitalift products can challenge the results that women can achieve through cosmetic procedures such as laser resurfacing. So we put it to the ultimate test. A true side-by-side comparison on one brave woman's face.
A real time experiment followed online through Facebook and ocial media generating PR and sales for the brand.