THE PROBLEM
77% of Australians don’t fly enough to make frequent flyer points worth collecting. So how does a low cost airline reward customers who don’t fly oftern and when they do, only want the cheapest possible fare?
THE CREATIVE IDEA
We don’t reward them at all. We do the opposite.
We created a new kind of club that made flying even cheaper, and turned no-frills air-travel into a badge of honour.
THE CREATIVE CAMPAIGN
The Infrequent Flyers Club became Tigerair’s new loyalty program. An ongoing social, promotional, CRM platform that has become the primary direct sales channel for the airline. The platform was launched through live installations, edm, advertising, PR and social media. Members don’t earn points or status.n But they do get to choose their own membership card colour (and print it out themselves). Plus, Infrequent Flyers Club members get priority access to cheap flights before the rest of the world with flight options tailored to their needs.
