Without a reputation as a serious maker of serious 4X4 vehicles, Holden knew they were up against it when it came to launching their Colorado 7 Truck & 4WD.

So we turned the perception on it’s head, and set out to show exactly what the Colorado could do. How? Pull a ruddy big tractor out of a dam in the rain, go down the steepest mountain your could find, and let a bunch of tradies beat the heck out of it. Seriously.