Bapcor is one of Australia’s biggest automotive brands, with well-known retailers such as Autobarn, Burson Automotive and Truckline.
What people may not know though, is that they also make professional grade tools. We helped them design a whole new brand - Chicane - tools made for the automotive specialist. From backyard tinkers, to restorers, mechanics and V8 supercar teams, if you’ve got a job that you just want reliable tools for, you can turn to Chicane.

Using language that the everyman (and also the art director) doesn’t get unless they’re under the hood, to stand out amongst the crowd.