Mercedes-Benz X-Class
Let Them Eat Dust/Mick Fanning.
The Mercedes-Benz X-Class V6 is the first of it’s kind in Australia. A truly premium, luxury 4X4 ute that doesn’t scrimp on the might and power. Despite this, there were many questions that it couldn’t do what other utes could. To highlight not just it’s ability to take on any terrain, but also the sophistication inherent, we pitted it against a formidable foe, or foes. A determined swarm of paparazzi, just looking for it to fail.
But try as they might, the V6 always answered with “Let them eat dust”.
Mercedes-Benz X-Class • Let Them Eat Dust 45s
Ambassador & Content
Prior to the launch of the V6, brand ambassador Mick Fanning came on board (pun). We crafted photography and created content of Mick through Stuttgart, the home of Mercedes Benz, as he took us on his own personally driven journey.