THE PROBLEM
It was reported that Australia now spends more on cosmetic procedures than the United States, with around $1 billion being spent annually.
L’Oréal needed to prove that you can get results without the pain with L’Oréal Revitalift Laser X3.
THE SOLUTION
To promote the Revitalift Laser range, we proved the you don’t need a cosmetic procedure to achieve younger looking skin by conducting the ultimate side-by-side comparison. Our subject, Kate, had laser skin resurfacing on just the right side of her face, while she used L’Oréal Revitalift Laser X3. on the left side for four weeks.
THE OUTCOME
After the four-week experiment, Kate’s skin was noticeably brighter, more even, and fine lines and wrinkles were reduced on both sides of her face, proving you can get the results without the pain. We used branded content to show our results, and prove we had nothing to hide. And with a direct buy mechanic every step of the way, other women could achieve great results too.
CASE STUDY FILM
MEET KATE
We targeted women who had searched for cosmetic procedures online as Kate began the experiment. Then we used branded content to keep our audience updated with Kate’s weekly progress, and try Revitalift Laser X3 for themselves.
AUSTRALIA WATCHED WEEKLY UPDATES
WEEK ZERO
WEEK TWO
WEEK ONE
WEEK FOUR
THE RESULTS WERE REVEALED
THEN WOMEN TRIED THE EXPERIMENT FOR THEMSELVES
PR COVERAGE
The results of Kate’s experiment with the laser procedure versus Revitalift Laser X3 were broadcast live on TV through an informercial and on commercial programming.
Women of all ages from across Australian tried the experiment (without the cosmetic laser procedure) for themselves, proving how effective L’Oréal Revitalift Laser X3 is.