Tigerair, once upon a time Australia’s cheapest airline, was making some big changes. Flights to new destinations like Bali. A new website, a new app, and a new terminal. Our task: on a (surprise, surprise) tight budget we needed a way to get younger generations excited to leave the humdrum of the city behind for sunnier climes.

So, we wrote a love song, an ode to getting away if you will. Then we made a video clip for it. Then we released it on Spotify.
And we made some overly poetic radio instead of shouty retail. And some purposefully OTT outdoor.