Forget marketers and car salespeople, mechanical technicians are right down the list when it comes to trust.

We set out to change that, with the first retail platform for Midas in a decade - You can rely on us.
Brought to you by a colourful character that will always be honest, and well, always frank.

Designed to stand out in a world of sameness, the use of a distinctive spokesperson, and strong brand colours brought Midas back to life.