Tigerair. Change Is In The Air.

Tigerair, at that time Australia’s cheapest airline, was launching flights to new destinations like Bali, and on a (surprise, surprise) tight budget needed a way to get younger generations excited to leave the humdrum of the city behind for sunnier climes. So, instead of an add, we made a love ballad which we released on iTunes, a video for it, some neat poetic radio, and some purposefully OTT OOH.

Change Is In The Air Full Track. Composition and Performance by Scott Carne & David Sterry. Lyrics by Andy Jones.