Dare Iced Coffee. A Dare Iced Coffee Fix'll Fix It.

Dare Iced Coffee is - unlike a lot of other iced coffees - made with real arabica and robusta coffee beans. Meaning, it'll sharper you up like a coffee would, enabling you to think your way out of whatever situation you find yourself in.

The campaign ran across TV, Outdoor, and 7/11 Activation.

First campaign iterations of a brand platform that is still in market more than a decade later in 2022